Make Every Dollar Count
for Hibiscus Coast Kids
& help protect our oceans—one of the most vital parts of our planet and essential to our survival.
Chiwi Hope Foundation
JC’s Passion Project
Chiwi Hope Foundation is the passion project of Juan Jose Cumar (“JC”), a proud Chilean-Kiwi. The ocean has always been his happy place—a source of inspiration, challenge, and grounding.
As a child, JC faced many challenges. It was sport, a solid education, and the guidance of great role models that kept him on track. Never afraid to try, he combined hard work with building strong relationships while growing up in Chile and, since moving to New Zealand in 2006, has been “lucky” enough to create a fulfilling life.
Chiwi Hope Foundation is about helping kids find their own “luck”—by giving them the same formula:
- Access to good role models
- Quality education
- Learning to care for their bodies and minds through sport and physical activity
And while doing all this, we teach them to care for our planet and protect our oceans.
The main sponsor of Chiwi Hope is JC’s business, Success Avenue, a local financial services company on the Hibiscus Coast. JC donates a portion of business profits to the foundation, as well as 100% of the profits generated by the Success Avenue App.
These sponsorships have already allowed us to start supporting programs in our community. But JC doesn’t want to do this alone. The more businesses and individuals who come on board, the greater the impact we can create together empowering the kids of today to become the leaders of tomorrow.
Why Join?
With the launch of the app in December 2024, JC saw an even greater opportunity—not only to offer valuable discounts to clients, but also to:
- Connect local and nationwide businesses with customers across New Zealand
- Help businesses gain more exposure by supporting a meaningful cause
- Increase revenue through expanded visibility
- Build connections between businesses and individuals, creating a strong support network
- Offer great savings at a time when we all need to make every dollar count
By joining us in this mission, you’ll access all of the above benefits—and more.
Best of all, 100% of the money you pay goes directly to the foundation to support these amazing causes.

for businesses
Partner with Purpose

Boost your business profile
with both local Hibiscus Coast and nationwide shoppers who value community-minded brands.
Reward your team
with access to exclusive staff benefits, savings, and financial wellbeing sessions.
Join a network of local heroes
collaborating with like-minded local businesses for a greater impact on our community.
Make a real difference
by funding opportunities for Hibiscus Coast kids and supporting positive environmental initiatives.
make a difference
Become a Chiwi Hope Superhero
At Chiwi Hope Foundation, every supporter makes a real difference. Whether you’re a business, a family, or an individual, you can help local kids thrive — and you don’t even need a cape!
Our Hero Tiers:
No matter which tier you join, your support through the Success Avenue App creates a ripple effect for good — right here on the Hibiscus Coast.
Real Results
“It’s incredible seeing our community pull together. Every business and shopper on the app helps a local child join a sports team, learn something new, or just have a brighter day.”
– JC, Success Avenue & Chiwi Hope Foundation
get started
Ready to join or list your business?
For now, you can download the app and start making a difference by spreading the word and supporting the businesses that support us.













